In 2020, the band wanted to launch a campaign to raise money for charities during the Covid-19 pandemic. The resulting execution was Adopt A Dot which allowed fans to purchase one of the thousands of dots in the OHMs album artwork. The campaign was a success, raising over $100K to be split between Crew Nation and The UC Davis Children's Hospital.
Credits:
Producer: Matthew Graber
Designer: Kristina Boudreau
Album Artwork: Frank Maddocks
Development: WEA
https://www.deftones.com/adopt
Producer: Matthew Graber
Designer: Kristina Boudreau
Album Artwork: Frank Maddocks
Development: WEA
https://www.deftones.com/adopt